Information Visualization

Spotify Trend

My Role

  • Interviewer
  • UX Design

Tools

  • Contextual Inquiry
  • In-person usability test

Team

A team of 4 Human-Centered Design and Engineering Graduate Student

Project Timeline

Jan. 2024 – Mar. 2024 (10 weeks)

Highlights

We aim to create engaging visualizations that track the popularity of various music genres, artists, and songs over time.

The goal is to offer both music professionals and fans valuable insights into music trends and preferences, facilitating the discovery of new music.

Datasets

Rows

Variables

Size

32,834

30

8.3 MB

1,000,000

10

201.1 MB

438,948

26

445.49 MB

Music Fan

I listen to music every day and sometimes just let my music app play the weekly playlist it generates for me. I believe these lists are personalized based on my liked songs, and often they do feature a lot of music that I enjoy. However, I’m curious about how they accomplish this—like how they predict and forecast music that aligns with my preferences.

Participant 1

Music Artist

If I could access data from Spotify, I would like to know where my audience is coming from and how to retain them. I would also want to use the data to strategically produce music for the market.

Participant 2

Music Producer

Yeah, so I use track popularity to understand the current market's trend and listening trends. And playlist genre is great for finding the right genre to practice or get inspiration from. Then there's acousticness and instrumentalness, which are useful for tweaking and fine-tuning my arrangements and mixes. They add that extra layer of depth and texture to the sound.

Participant 3

DJ & Music Class Instructor

When I was preparing for a playlist, I always check the popularity to see what's hot right now. Then I dive into the playlist genre to make sure I'm staying true to the vibe. And of course, the energy of each track is important for the event type

Participant 4

Trends in Music (2023)

Trends in Music (1950-2020)

Genre Popularity in Different Countries

Music Attributes

Correlation Matrix

Best Attributes for Your Music