A playable marketing campaign

Your Love Tarot Reading

Get a free tarot reading to learn more about your romantic relationship this semester!

8 of sword
four of sword
2 of cups

Background

Each year, the Business Student Association hosts a fundraising event that sells delicious desserts and handmade goods to support future activities.

As a member of the Business Student Association, we chose “Fairy Tales in the Bar” as the theme for our fundraiser that year.

My Role

As the event’s Public Relations Director, I am responsible to engage a wider audience and encourage participation.

Inspiration

As a tarot reader, students often sought my assistance in reading the tarot cards to resolve their personal problems, mostly centered around romantic relationships.

Recognizing the growing interest in tarot cards among university students, I seized the opportunity to intertwine their curiosity with our fundraising goals.

 

Create a Tarot Reading Website

A tarot reading website was established, providing a captivating tarot game experience.

Users could select from a set of five meticulously chosen tarot cards, each of which unveiled intriguing relationship advice.

Following these enigmatic consultations, the website seamlessly steered them toward our event’s offerings, complete with exclusive coupons.

Tarot reading user story

Design of Tarot Cards

I chose five cards from a standard deck of 78 tarot cards commonly used for relationship readings.

After that, I designed a custom tarot deck to match the theme of the event, which was “fairy tale”.

8 of sword
four of sword
2 of cups
7 of wands
three of panicle

Outcome

The results were nothing short of extraordinary.

  1. We raised twice as much money as the year before.
  2. More than half of our customers eagerly utilized the coupons received through the tarot readings website.

This event created a synergistic triumph that blended the mystique of tarot with the practicality of fundraising.

Buy things using coupon